App Edition is a user’s DVD-in-the-cloud, accessible across all of their devices and TVs, for which I designed a template that can be used to deliver Warner Bros. film properties on the iPad. An App Edition provides movie lovers with more additional content than iTunes Extras, as well as a highly insightful interactive playback component that empowers users to dive deep into the world of a film as they watch.
For App Edition, I created flows, wireframes and high fidelity design comps to take this iteration of the platform in a new direction:
- Purchase flow in Omnigraffle.
- Wirefames (Omnigraffle, hand sketch) of multiple design directions for the iPad app.
- High fidelity comps in Photoshop to create a branded aesthetic.